Victoria Bok | 20+
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Guess who is creeping on you
Wednesday, 9 March 2016 | 22:56 | 5 comment(s)
That is right, 

Do you realise when you go on Facebook after browsing through online stores, ads of that store appears?




I was really amused to see what i was browsing on appearing on my feed. This happened many times and i applaud this new tactic because when i saw my items again, it prompted me to quickly make my purchase.

My curiosity got stronger but i never got to it.

 BUT THANKFULLY

this is the topic for the week, i decided to might as well take this chance to discover why is this happening.

This new 'tactic' is called : Ad-Retargeting Service
you could check it on these links here , x  o

So apparently it's a service where facebook and marketers use this to get more information on what users are doing, basically "watching your every move". 
Do you think it's "ethical" for facebook/marketers to know what you browse on the internet?



I feel it could serve as reminder that i actually had look into these items. However, i do understand that it may get creepy to some people and some may feel its an invasion of privacy.
(Do share with me if you think its' an invasion of privacy, i would really love to hear what you think)
Even such, what should business do or focus on? Could advertising be the right approach?




'Marketers should aim to recruit and empower attention seekers and devotees and maximise their natural tendencies to create and disseminate content on Facebook' (Hodis, Sriramachandramurthy, & Sashittal, 2015)

Of course it is important for marketers to place more importance on these two sectors but should also maintain a balance to further engage every user. I guess through this research, marketers would feel that using the re-targeting service on facbook could be a right approach in order to better understand their consumers. 

Well for me, i wouldn't mind if they knew what i browse on the internet. Look, they know what i like!

Facebook used to be a social networking site that has ads on it but now it has become a ad network. Our social activities fall to the hands of marketers who wants our information.
After knowing all these, would you still be comfortable in this ad-retargeting approach or would you feel that you are being creeped on?

 (Do comment to let me know what you think)

Till then!


References:

Hodis, M., Sriramachandramurthy, R., & Sashittal, H. (2015). Interact with me on my terms: a four segment Facebook engagement framework for marketers. Journal Of Marketing Management,31(11-12), 1255-1284. http://dx.doi.org/10.1080/0267257x.2015.1012535

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