The integration of Facebook and Instagram have allowed brands to become more visible and evident to consumers. Not only do the brands get more exposure but they remain connected with their consumers. With the connection between Facebook and Instagram, i believe it has expanded mobile marketing and is a testimony to 'If you love something, let it go mobile' by Andreas M. Kaplan. This new change has propelled the usage of 4I's  (Individualise, Involve, Integrate & Initiate) of Mobile Social Media and allowed Instagram to further evolve in mobile marketing. To ensure that Instagram is relevant, they made changes to keep consumers using their app. Examples like changing their photo format where photos do not have to stick to a square image and now to the latest change of increasing the video time of a post. (Article: x , o )

These changes will no doubt broaden the type of content in videos but also bring about a new evolution in mobile marketing through mobile engagement. Advertising has expanded and has become prominent in applications we use nowadays. (Kaplan, 2012) We never know if there will be changes to mobile marketing but as of now, i believe Instagram has a head start in allowing marketers to market their brands through mobile marketing.

Even as such, it will be interesting to see how mobile marketing will evolve yet again in years to come!

Till then~

References:

Kaplan, A. (2012). If you love something, let it go mobile: Mobile marketing and mobile social media 4x4. Business Horizons, 55(2), 129-139. http://dx.doi.org/10.1016/j.bushor.2011.10.009